Hybrid Publishing: Green Flags, Red Flags, and What to Expect with Gordon McClellan

The Indy Author Podcast Episode 342

In the episode of The Indy Author Podcast that airs on June 30, I talk with Gordon McClellan of DartFrog Books about the key difference between a genuine hybrid publisher and a publishing mill, why a publisher saying “not yet” is actually the green flag authors should be looking for, how to evaluate a hybrid publisher’s marketing commitment before you sign anything, red flags in contracts, and AI-generated scam solicitations.

Gordon McClellan is a publisher and communications leader with 20+ years of experience building mission-driven publishing and content organizations. As Founder of DartFrog Books, he leads editorial strategy, author development, and innovative initiatives focused on authorship, ownership, and the future of publishing. His work spans books, digital media, and audience-building systems designed to support long-term author success. Earlier in his career, he held senior leadership roles in churches, shaping communications around governance, stewardship, and organizational change—experience that informs his focus on clarity, credibility, and trust in publishing.

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